The net result or purpose of most engineering designs is to produce a product that generates a profit for the company. Obviously, each alternative design has to be evaluated against criteria such as sales features, potential market, cost of manufacturing, advertising, and so on. Large companies often conduct marketing surveys to obtain a measure of what the public will buy. These surveys may be conducted by telephone interviews with randomly selected people, or they may be personal interviews conducted with potential users of a product. Our society is based on economics and competition. Many good ideas never get into production because the manufacturing costs exceed what people will pay for the product. Market analysis involves applying principles of probability and statistics to determine if the response of a selected group of people represents the opinion of society as a whole. Even with a good marketing survey, manufacturers never know for certain if a new product will sell.
ENGINEERING DESIGN PROCESS
Education Transfer Plan
Prepared by
Seyyed Khandani, Ph.D.
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