Process-Intensive Products

Examples of process-intensive products include semiconductors, foods, chemicals, and

paper. For these products, the production process places strict constraints on the properties of the product, so that the product design cannot be separated, even at the concept phase, from the production process design. In many cases, process-intensive products are produced in very high volumes and are bulk, as opposed to discrete, goods.

In some situations, a new product and new process are developed simultaneously. For

example, creating a new shape of breakfast cereal or snack food will require both product and process development activities. In other cases, a specific existing process for making the product is chosen in advance, and the product design is constrained by the capabilities of this process. This might be true of a new paper product to be made in a particular paper mill or a new semiconductor device to be made in an existing wafer fabrication facility.

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References and Bibliography

Many current resources are available on the Internet via www.ulrich-eppinger.net

Stage-gate product development processes have been dominant in manufacturing firms for the past 30 years. Cooper describes the modem stage-gate process and many of its enabling practices.

Cooper, Robert G., Winning at New Products: Accelerating the Process from Idea to Launch, third edition, Perseus Books, Cambridge, MA, 2001.

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