Economic and Market Analysis

The net result or purpose of most engineering designs is to produce a product that generates a profit for the company. Obviously, each alternative design has to be evaluated against criteria such as sales features, potential market, cost of manufacturing, advertising, and so on. Large companies often conduct marketing surveys to obtain a measure of what the public will buy. These surveys may be conducted by telephone interviews with randomly selected people, or they may be personal interviews conducted with potential users of a product. Our society is based on economics and competition. Many good ideas never get into production because the manufacturing costs exceed what people will pay for the product. Market analysis involves applying principles of probability and statistics to determine if the response of a selected group of people represents the opinion of society as a whole. Even with a good marketing survey, manufacturers never know for certain if a new product will sell.



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  • Product Safety and Liability

    The primary consideration for safety in product design is to assure that the use of the design does not cause injury to humans. Safety and product liability issues, however, can also extend beyond human injury to include property damage and environmental damage from the use of your design. Engineers must also consider the issues of safety in design because of liability arising from the use of an unsafe product. Liability refers to the manufacturer of a machine or product being liable, or financially responsible, for any injury or damage resulting from the use of an unsafe product.

    The only way to assure that your design will not cause injury or loss is to design safety into the product. You can design a safe product in three ways. The first method is to design safety directly into the product. Ask yourself, "Is there any probability of injury during the normal use and during failure of your design?" For example, modern downhill ski bindings use a spring-loaded brake that brakes the ski automatically when the ski disengages from the skier's boot. Older ski bindings used an elastic cable attached to the skier's ankle, but this had a tendency to disconnect during a severe fall.
    Inherent safety is impossible to design into some products, such as rotating machinery and vehicles. In such cases you use the second method of designing for safety: You include adequate protection for users of the product. Protection devices include safety shields placed around moving and rotating parts, crash protective structures used in vehicles, and "kill" switches that automatically turn a machine off (or on) if there is potential for human injury. For example, new lawnmowers generally include a protective shield covering the grass outlet and include a kill switch that turns the motor off when the operator releases the handle.

    The third method used in considering safety is the use of warning labels describing inherent dangers in the product. Although this method does not implement safety in design, it is primarily used as a way to shift the responsibility to the consumer for having ignored the safety guidelines in using the product. In most cases, however, a warning label will not protect you from liability. Protective shields or other devices must be
    included in the design.

    A product liability suit may be the result of a personal injury due to the operation of a particular product. The manufacturer and designer of a device can be found liable to compensate a worker for losses incurred during the operation or use of their product.
    During a product liability trial, the plaintiff attempts to show that the designer and manufacturer of a product are negligent in allowing the product to be put on the market. The plaintiff's attorney may bring charges of negligence against the designer.
    To protect themselves in a product liability trial, engineers must use state-of-the-art design procedures during the design process. They must keep records of all calculations and methods used during the design process. Safety considerations must be included in the criteria for all design solutions. The designer must also foresee other ways people could use the product. If a person uses a shop vacuum to remove a gasoline spill, is the
    designer responsible when the vacuum catches fire? The courts can decide that a design is poor if the engineer did not foresee improper use of the product. It is imperative that you evaluate all of your alternative solutions against safety considerations. Reject or modify any unsafe elements of your design at this stage in the design process.



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  • Ergonomics

    Ergonomics is the human factor in engineering. It is the study of how people interact with machines. Most products have to work with people in some manner. People occupy a space in or around the design, and they may provide a source of power or control or act as a sensor for the design. For example, people sense if an automobile air-conditioning system is maintaining a comfortable temperature inside the car. These factors form the basis for human factors, or ergonomics, of a design.
    A design solution can be considered successful if the design fits the people using it. The handle of a power tool must fit the hand of everybody using it. The tool must not be too heavy or cumbersome to be manipulated by all sizes of people using the tool. The geometric properties of people-their weight, height, reach, circumference, and so on-are called anthropometric data. The difficulty in designing for ergonomics is the abundance of anthropometric data. The military has collected and evaluated the distribution of human beings and published this information in military standard tables. A successful design needs to be evaluated and analyzed against the distribution of geometry of the people using it. The following Figure shows the geometry of typical adult males and females for the general population in millimeters. Since people come in different sizes and shapes, such data are used by design engineers to assure that their design fits the user.
    A good design will be adjustable enough to fit 95 percent of the people who will use it.




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  • Functional analysis.

    This part determines whether the given design solution will function the way it should. Functional analysis is fundamental to the evaluation and success of all designs. A design solution that does not function properly is a failure even if it meets all other criteria. Consider for example the invention of the ballpoint pen. This common instrument was first invented and manufactured during World War II. The ballpoint pen was supposed to solve the problems of refilling and messiness inherent to the fountain pen. Unfortunately, this new design had never been evaluated for functionality. The early pens depended on gravity for the ink to flow to the roller ball.
    This meant that the pens only worked in a vertical upright position, and the ink flow was inconsistent: Sometimes it flowed too heavily, leaving smudgy blotches on the paper; other times the flow was too light and the markings were unreadable. The first ballpoint pens tended to leak around the ball, ruining people's clothes. An elastic ink developed in 1949, allowed the ink to flow over the ball through smooth capillary action. Not until the 1950s did the ballpoint pen finally become a practical writing instrument, thanks to proper ink and engineering. Economy, appearance, durability, and marketability of a design are unimportant if the product does not function properly.






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