Industrial product design

In line with the progress of industrialization, a product is required not only has economical and technical functions merely the fulfillment of physical needs, but also to answer the demand for a symbolic function, beauty, comfort, and convenience. The problem that then arises is why there are products that are superior to other products, while the specifications are almost the same. Above phenomenon causes a demand for industrial designs that can meet the real needs of consumers in the competitive market.

Industrial product design is an extensive activity in technological innovation. The moves include product design product development process by considering the functionality, usability, production processes and technologies, marketing and improvements to benefits and aesthetics of industrial products.

To improve competitiveness, quality and productivity, needed a research activity and development of new products. It is anticipated by the industrial product design education. Judging from the type of activities, the scope of the profession is divided into three major groups:

1. Design products include:

Furniture, household equipment, electronics, medical and hospital equipment, office supplies, building components, sports equipment and hobbies, crafts, etc..

2. Design of environmental facilities include:

Sports and recreation facilities, urban information systems, tools and utilities of the city, shelter and means of foot-five, farming equipment, farming and forestry, etc.

3. The design of transportation include:

Passenger cars, family cars, buses, public transport, trucks, transport of goods, interior share the type of transportation equipment, firefighters, airport buses, garbage units, transport facilities and other environments.

Studies of industrial product design is one of support for an industrial engineering degree. In the process of planning and production control, industrial engineering graduates is expected to formulate a concept of some form of integrated production systems in terms of product design, tools, and functions, as described above. In this case, an IT graduate is expected to interact with scholars from other fields to achieve a tangible result.

A designer of industrial products are expected to possess and develop the characteristics of creative, original, and have the ability in processing the form, capable of working together in multidisciplinary, familiar environment and cultural characteristics, controls applied in the field of ergonomics and marketing, and able mempresntasikan ideas systematically and clearly.

Currently, in industrialized countries, the profession of industrial design is one of the chain backbone in the industry working hand in hand with the engineers, architects, economists, ergonom, material experts, scientists, even with the artists to deliver a specific requirement. In other words, a product designer is a figure that bridges the interests of producers and consumers. In Indonesia alone is estimated to total production designer is still limited. In addition, the expected contribution is still not evident, given that most of our industry is still making raw materials.

But in the future of this profession is expected to contribute significantly to the sustainability of industry in Indonesia, so as to produce comparative and competitive advantage in the like product. Activities at the stage of product design R & D / product development to define industrial products. This activity is the key, the concept and developed the product strategy. Industrialized countries will not release these activities, in addition to business networking and marketing are also retained.

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