Printing Ink Purpose and Function

Printing Ink, Purpose and Function.
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Provides protection.
Provide color and decoration to attract consumer attention.
Differentiate with other products / brands.
Color aims to provide tricks and play emotional / consumer feelings in increasing attractiveness to a product
The first impression of a product depends largely on the appearance of the packaging - the printing decoration comes from the ink.
Flexo printing A direct printing method that uses relief image plates made of a rubber or photo-polymer type material.
Anilox roll as a measuring tool for ANILOX ink volume so that it can be evenly distributed.
HD Flexo is a new technology in digital plate production - resulting in quality.
flexo printing is one level better than offset.
HD Flexo is a combination of high resolution 4,000 dpi (conventional ~ 2540 dpi).
with high anilox linecount, can produce.
Higher image definition.
More color space, more contrast.
Better ink transfer.
Can use a smoother anilox.
Match offset (halftone) quality.