Product design is a tool in production management starting from previous research and development.
Doing product design is not just a decoration of the product, but whether the design is able to influence our products will be accepted or not by consumers.
The importance of product design lies in determining in detail the design of the product to be made, as well as the classification so that it fits the desired objectives.
Factors that influence Product Design include:
-Product function
Each product that will be produced has a different function or use, this depends on what purposes the product is made for. Thus that product design is related to the form and function of a product. Both play an important role in determining a product design which is basically to provide maximum satisfaction for consumers or customers both in terms of quality and quantity.
-Design Standards and Specifications
In terms of specifications and design standards of a product, it will be seen from how to join the parts so that when they are put together into a strong unit
When designing the shape it is necessary to pay attention to beauty by adjusting the design according to its function and use.
Plan a balanced size of product parts as a whole.
The quality of a product must be adjusted according to the function of the product, if it is to be used for a long time, then the quality of the product must be high when compared to the product that will be used in a short period of time.
If the product to be used wants to have good quality, then the materials used must also be able to support everything that is expected to be realized and the customer feels their own satisfaction.
Color has its own meaning for consumers, because each person has a unique characteristic and preference for certain colors. And this is what the company must pay attention to in order to compete with other similar companies.
-Product responsibility
This is one of the responsibilities of the producer as a product maker to consumers for the safety and comfort of the product's user. Therefore this factor is very important to be considered by the company when designing the product.
-Price and Volume
Prices are associated with the number of products to be made, for products to be made based on orders, usually the selling price will be different from products made to be distributed to broad consumers, whose prices are relatively cheaper so that the product design will be different.
-Prototype
Prototype is the first product model to be made, this prototype shows the actual form and function, so that before the company produces the prototype is made an effort to make first.
From the prototype testing, if it passes the test it may provide an overview of the changes that need to be made as well as information in the final preparation of the product design.
-Factors of the Beauty of Product Design
If the packaging is beautiful and can attract the attention of consumers, consumers will be interested in buying it. For example, the marketing strategy for food products, this part of the industry is very important for displaying packaging images that can arouse appetites for consumers who see it.
