Design Process - Service design

Design Process Effective design can provide a competitive edge matches product or service characteristics with customer requirements ensures that customer requirements are met in the simplest and least costly manner reduces time required to design a new product or service minimizes revisions necessary to make a design workable Design Process (cont.) Product design defines appearance of product sets standards for performance specifies which materials are to be used determines dimensions and tolerances Service design specifies what physical items, sensual benefits, and psychological benefits customer is to receive from service defines environment in which service will take place